Every brand needs more than a logo, it needs a language.

BRAND OWNERSHIP

I’ve had the privilege of shaping brands that define modern living and luxury experiences, from reimagining real estate and architecture to evolving hospitality at a global scale. Each partnership reflects a hands-on approach to design leadership, storytelling, and creative systems built to last.

Rhodes Capital Partners

As the parent company behind Rhodes Hills, Gypsum Resources, and Golden Valley Ranch, Rhodes Capital Partners represents the next evolution of Las Vegas real estate development.

The firm integrates residential construction, land acquisition, and capital investment under one brand system designed to scale with clarity and purpose.

Brand(s)
Rhodes Hills, Gypsum Resources,
& Golden Valley Ranch

Description
A vertically integrated ecosystem modernizing the Rhodes legacy through cohesive brand architecture, visual identity, and digital infrastructure.

Client
Rhodes Capital Partners

Tenure
2025 (Current)

Websites
Rhodes Hills
Gypsum Resources
Golden Valley Ranch

Brand Traits & Tonality

Brand Guidelines

Logo Type Exclusion Zone

Brand Style Imagery

Blue Heron Homes

Blue Heron Homes redefined modern architecture in Las Vegas through its “Vegas Modern” philosophy, a seamless blend of design, technology, and desert living.

During my tenure, I guided the creative evolution of multiple collections and communities, advancing the brand’s luxury positioning through campaign systems and digital storytelling.

Brand(s)
Blue Heron Homes, Blue Heron Elite, Blue Heron Nexus, Atelier Interior Design, & Luminary Collection

Description
Elevated the brand’s creative standards through integrated campaigns, social storytelling, and adaptive design systems across digital and experiential platforms.

Client
Blue Heron Homes

Tenure
2023-2025

Websites
Blue Heron
Blue Heron Elite
Blue Heron Nexus
Atelier Interior Design
Luminary Collection

Broadcast Production & Creative Direction

These films represent my collective storyboarding, production timelines, & creative collaborations with numerous broadcast production teams that ultimately brought these acclaimed and Emmy-nominated projects to life.

Role: Creative Director
Guided each conceptual and creative direction of each project through:
• Storyboarding and visual narrative development
• Script and copywriting alignment with brand tone
• Creative direction, review, and final approvals
• Production coordination across in-house and agency teams
• Tone, pacing, and brand quality control through post-production

Lifestyle In Focus – VEGAS MODERN 001 (VM001)

Months in the making, this story was crafted to showcase Vegas Modern 001 (VM001) – the physical embodiment of Blue Heron’s Vegas Modern philosophy. The film highlights the seamless fusion of architecture, technology, and biophilic design, illustrating how these elements unite to nurture well-being and deepen our connection to the natural landscape.

“As Creative Director, I shaped the narrative foundation and storyboard that defined VM001’s visual journey – guiding tone, copy, and creative alignment to ensure the film captured Blue Heron’s design ethos at its purest expression.”

Luminary Collection – Drift

Discover the thrill of Drift. Atelier Interior Design fully furnished this exceptional residence from the Luminary Collection, and it is move-in ready. Nestled within the exclusive guard-gated enclave of MacDonald Highlands, Drift offers an enviable address on Dragon Peak Drive, often hailed as the Hollywood Hills of Las Vegas. Drift also includes a luxury garage with seven car bays, perfect for the avid car collector or enthusiast.

“I helped shape the story’s visual direction and tone, overseeing creative review and alignment across Blue Heron’s broadcast and design teams to ensure Drift embodied the essence of the Luminary Collection.”

Luminary Collection – Volito

Volito from the Luminary Collection is nestled in the prestigious guard-gated community of MacDonald Highlands on Dragon Peak Drive. An architecturally significant Home, Volito was inspired by the striking desert landscape and ridge overlooking the valley. Soaring glass pocket doors seamlessly integrate indoor and outdoor living while amplifying the dazzling views of the Las Vegas Strip and mountains, offering picturesque areas ideal for entertaining and solitude.

“I guided the creative storytelling for Volito, collaborating with production crews to refine its tone, copy, and visual narrative, ensuring the piece reflected Blue Heron’s architectural mastery and lifestyle vision.”

Blue Heron Nexus at Lake
Las Vegas – Active Lifestyle

Experience the ideal combination of luxury and serenity at Lake Las Vegas. Revel in breathtaking views, exceptional amenities, and a rich community that makes each day feel rejuvenating in this stunning oasis. Explore our four pre-designed custom communities nestled within this captivating setting. Enjoy elevated views of the lake and mountains at Strata, experience modern lakeside living at Shoreline, or embrace life on The Island at Arvada and Velaris.

“I supported the concept development and brand voice for this production, aligning copy and creative direction to highlight the vibrant lifestyle and balance of wellness and luxury unique to Lake Las Vegas.”

Blue Heron Nexus at Lake
Las Vegas – Arvada at the Island

If you’re ready to trade in your high heels and briefcases for sunglasses and a good book, then we think you and Arvada are the perfect match. Sitting on the north shore peninsula at Lake Las Vegas, Arvada draws people who love where they live and prefer to stay put. You’ll think your life is one long staycation in your waterfront Home where you can almost touch the glistening lake from your deck. It’s not a mirage; it’s waterfront meets desert at Arvada on the Island.

“I helped refine the tone and emotional narrative of this piece, ensuring the story conveyed Arvada’s laid-back elegance and effortless connection between water, desert, and design.”

Blue Heron Nexus at Lake
Las Vegas – Velaris at the Island

Situated amid the striking landscape of Lake Las Vegas and the neighboring mountains is Velaris at The Island, where your new Home resides. With Blue Heron’s famous indoor-outdoor living, you’ll feel the true meaning of the word sanctuary when that pure desert air lulls you to sleep every night and you wake up to the sparkling blue water in the distance each morning.

“I collaborated closely on the storyboard and post-production review, guiding tonal consistency and cinematic storytelling to bring Velaris’ sense of sanctuary and serenity to life.”

Blue Heron Nexus – Stonewater in Southern Highlands

Welcome to Stonewater, located in the picturesque green hills of Southern Highlands. Showcasing the exceptional ingenuity and craftsmanship Blue Heron embodies in all their projects, Stonewater offers three exquisite two-story floor plans featuring bright open living spaces, premium appliances and finishes, and seamless indoor-outdoor living to maximize entertainment and living spaces. Customize your Stonewater Home with a third floor or a sky deck to elevate the surrounding majestic views.

“I contributed to the creative development and brand alignment for Stonewater’s launch video, ensuring the tone, messaging, and aesthetic captured the harmony between craftsmanship and modern design.”

Arch Visualization – Not Quite Square - Egress at Ascaya: Great Room

Arch Visualization – Not Quite Square - Egress at Ascaya: Media Room

Arch Visualization – Not Quite Square - Arise at Ascaya: Great Room

Arch Visualization – Not Quite Square - Arise at Ascaya: Primary Suite

Arch Visualization – Not Quite Square - Priva at MacDonald Highlands: Great Room

Arch Visualization – Not Quite Square - Priva at MacDonald Highlands: Primary Suite

Arch Visualization – Not Quite Square - Fortis at Southern Highlands: Dining Room

Arch Visualization – Not Quite Square - Clarius at The Peak: Great Room

Arch Visualization – Not Quite Square - Clarius at The Peak: Primary Suite

ARIA & Vdara Campus

As two distinct yet interconnected properties within MGM Resorts International, ARIA & Vdara strike a balance between sophistication and contemporary Las Vegas energy.

At ARIA Resort & Casino, I contributed to the creative direction of the “This Is How We Vegas” campaign. Meanwhile, at Vdara Hotel & Spa, I supported brand messaging and visual updates that emphasized wellness, design, and an elevated sense of calm. Together, the ARIA & Vdara campus offered a masterclass in dual-brand storytelling; luxury with contrast.

Brand(s)
ARIA Resort & Casino, Vdara Hotel & Spa, CARBONE, Jean Georges Steakhouse, Bardot Brasserie, CATCH, Din Tai Fung, Proper Eats Food Hall, JEWEL Nightclub, & LIQUID Pool Lounge

Description
Developed campaign assets, digital content, and environmental collateral that repositioned both resorts, unifying voice and aesthetics across web, social, and on-property experiences.

Client
ARIA Resort & Casino
Vdara Hotel & Spa

Tenure
2018-2023
(Multiple Positions)

Website
ARIA Resort & Casino
Vdara Hotel & Spa

Video Collaborations

In addition to broadcast production, I have had the fortunate opportunity to work alongside the BetMGM team and their brand ambassadors, including Jamie Foxx, Vanessa Hudgens, and Wayne Gretzky, during the initial launch of the BetMGM App.

BETMGM – Jamie Foxx Goes All-In

Partnered with MGM Resorts’ Corporate Broadcast Production and ARIA’s marketing team to support the multi-property BetMGM campaign featuring Jamie Foxx. Coordinated creative and on-property logistics to align ARIA, Bellagio, and MGM Grand under one unified brand story.

BETMGM –
The King of Sportsbooks

Collaborated with Corporate Broadcast Production and cross-property teams to integrate MGM Resorts’ brand presence throughout the “It’s On” campaign. Ensured seamless alignment between BetMGM’s cinematic storytelling and the elevated resort experience.

CATCH Las Vegas – Initial Branding - "Sushi Cone"

CATCH Las Vegas – Initial Branding - "Snapper Clutch"

CATCH Las Vegas – "Let There Be Brunch" Campaign

CATCH Las Vegas – Bus Wrap - "Sushi Binoculars"

MGM RESORTS INTERNATIONAL

As one of the world’s most recognizable hospitality brands, MGM Resorts International is synonymous with entertainment, scale, and world-class design.

My tenure at MGM Resorts International (Corporate) established a foundation in corporate brand systems that influenced worldwide and property-level campaigns across its entire Las Vegas portfolio.

Brand(s)
Bellagio, ARIA, Vdara, The Cosmopolitan of Las Vegas, MGM Grand, Mandalay Bay, ParkMGM, New York-New York, Mirage, Luxor, Excalibur, and Circus Circus

Description
Designed and produced brand and campaign systems across MGM’s luxury and entertainment properties, aligning creative execution with corporate identity and brand strategy standards across a multi-property ecosystem.

Client
MGM Resorts International

Tenure
2014-2020
(Multiple Positions)

Websites
ARIA Resort & Casino
Vdara Hotel & Spa
Bellagio Resort & Casino
Mandalay Bay Resort & Casino