DIRECTOR OF BRAND & DESIGN SYSTEMS
Hi, I’m Jayce
Creative architect, builder of brands & stories, conductor of
creative systems, and strategist with a designer's heart.
ABOUT ME
15+ years crafting stories that inspire
I've spent 15+ years of my career crafting stories that seamlessly blend art, expression, and emotion into unforgettable experiences. What began as a love for design has evolved into a deep passion for brand-building: the craft of giving ideas identity, movement, and meaning.
From high-luxury hospitality with MGM Resorts International to award-winning residential development with Blue Heron Homes and Rhodes Capital Partners, I've had the privilege of leading brand evolution across some of Las Vegas's most ambitious projects.
Including ARIA Resort & Casino, Bellagio, Park MGM, and master-planned communities like MacDonald Highlands, Ascaya, Rhodes Hills, Rhodes Ranch, and Golden Valley Ranch.
COLLABORATION
I Often Work With
Blue Heron – Luminary Collection – “Drift”
EXPERIENCE
I’ve worked with the likes of
Modern Luxury
Julian Serrano Tapas
Wynn Las Vegas
Din Tai Fung
The Wall Street Journal
TAO Group Hospitality
ParkMGM Las Vegas
CATCH
Starbucks
Architecture Digest
Robb Report
Tesla
Forbes
Uber
Rhodes Capital Partners
Las Vegas Review-Journal
Modern Luxury Julian Serrano Tapas Wynn Las Vegas Din Tai Fung The Wall Street Journal TAO Group Hospitality ParkMGM Las Vegas CATCH Starbucks Architecture Digest Robb Report Tesla Forbes Uber Rhodes Capital Partners Las Vegas Review-Journal
Formula 1 Las Vegas
Rolls-Royce Motor Cars
MGM Resorts International
Ferrari
Blue Heron Homes
IS Luxury
ARIA Resort & Casino
Travel + Leisure
Jean Georges Steakhouse
Cirque du Soleil
Haute Living
Vdara Hotel & Spa
Lyft
Carbone
Bellagio Las Vegas
Las Vegas Review-Journal
Formula 1 Las Vegas Rolls-Royce Motor Cars MGM Resorts International Ferrari Blue Heron Homes IS Luxury ARIA Resort & Casino Travel + Leisure Jean Georges Steakhouse Cirque du Soleil Haute Living Vdara Hotel & Spa Lyft Carbone Bellagio Las Vegas Las Vegas Review-Journal
SELECTED WORK
Luxury Housing
Blue Heron – Lifestyle in Focus – Vegas Modern 001
BRAND OWNERSHIP
Blue Heron Homes
Leading brand evolution for award-winning luxury residential development in Las Vegas.
FILM & BROADCAST
Broadcast Productions
Blue Heron Nexus – Lake Las Vegas – “Active Lifestyle”
Blue Heron Nexus – Lake Las Vegas – “Arvada at the Island”
Blue Heron Nexus – Lake Las Vegas – “Velaris at the Island”
Blue Heron Nexus – Stonewater in Southern Highlands
BetMGM – Jamie Foxx Goes All-in
Blue Heron – Luminary Collection – “Volito”
BetMGM – The King Of Sportsbooks