Hi, I’m Jayce
I’m a creative architect, builder of brands and stories, conductor of creative systems, and strategist with a designer’s heart.
About ME
I’ve spent 15+ years of my career crafting stories that seamlessly blend art, expression, and emotion into unforgettable experiences. What began as a love for design has evolved into a deep passion for brand-building: the craft of giving ideas identity, movement, and meaning.
From high-luxury hospitality with MGM Resorts International to award-winning residential development with Blue Heron Homes and Rhodes Capital Partners, I’ve had the privilege of leading brand evolution across some of Las Vegas’s most ambitious projects, including ARIA Resort & Casino, Bellagio, Park MGM, and master-planned communities like MacDonald Highlands, Ascaya, Rhodes Hills, Rhodes Ranch, and Golden Valley Ranch.
Every project reminds me why I do what I do: to create work that feels both artful and strategic, beautiful and intentional. Whether it’s shaping a new community, refining a brand system, or crafting a campaign that captures emotion in motion, I’m proud to be part of something that inspires and to continue building brands that feel alive.
I OFTEN WORK WITH
Marketing & Sales Teams
Design Studios & Creative Agencies
Leadership & Executive Teams
Branding and PR Firms
Startups & Emerging Businesses
Social Media & Content Creators
Filmmakers & Photographers
Developers & UX/UI Designers
